Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013.