A new survey from Nielsen set out to show that as people use social media they use email less – and surprise!  it came out completely the other way around.

“It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense.  Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity.  Also, it’s perfectly logical that as people make connections though social media, they maintain those connections outside of the specific platform and may extend those connections to email, a phone conversation or even in-person meetings.”

SearchEngineLand.com reports that Twitter and Facebook, and the multitude of APIs that allow people to share content without even going to these sites, has transformed the social sharing of content into a crucial online marketing tactic that companies are making a mandatory part of their consumer outreach.  The sharing of content is what makes social media so successful.

Social media websites like Facebook, YouTube, Twitter, Digg, and others have realized that you can’t make someone visit your site. Instead of trying to ‘oust’ other sites, they have instead focused on making sure users can share whatever information they want across any medium they choose. SearchEngineLand

Adapt this philosophy to your own PR content.

• Make is easy to find, republish and share.

• Update your online newsroom and make it social media ready. Syndicate all your news content in feeds.

• Add a Share This button.

• Use the Social Follow button so that visitors can easily find you on all social sites.

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