Twitter and Facebook Influencing Purchase Decisions



sm-purchasing

A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

And it seems that Twitter is the more influential

  • 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower
  • 67% of Twitter followers are more likely to buy the brands they follow or fan
  • 60% of Facebook fans will recommend
  • 51% of Facebook fans/followers are more likely to purchase the brand they love

However, considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth,”  comments Josh Mendelsohn a vice president at Chadwick Martin Bailey. “Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”

If you are in the travel/destination industry our webinar with Bulldog Reporter tomorrow has four hours of specific info on these topics.

Bookmark and Share

If you enjoyed this post, please consider leaving a comment or
subscribing to the feed to have future articles delivered to your feed reader.

Posted by Sally Falkow On 16 March 2010 24 Commented



24 Responses to “Twitter and Facebook Influencing Purchase Decisions”

  1. Purchase Decisions says:
    March 16, 2010 at 10:30 am

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  2. Internet Marketing Start Making Money on the Internet :Alou.com says:
    March 16, 2010 at 3:27 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  3. Air Adjustable Bed: Desirable Bed and Air Mattress Styles That Actually Work | Best Air Bed says:
    March 16, 2010 at 5:58 pm

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  4. Online Marketing – Key Points To Consider | Marketing Info Stop Blog says:
    March 16, 2010 at 7:39 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media Strategy | Online PR | Proactive … [...]

  5. The Truth About Supplements. | says:
    March 16, 2010 at 9:23 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  6. Minnesota Family Law | Lawyer News Blog | Child Custody Attorneys says:
    March 17, 2010 at 3:18 am

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media Strategy | Online PR | Proactive … [...]

  7. Deal Finding Chik: Baja Fresh Coupons! · Staringfrog.com says:
    March 17, 2010 at 5:38 am

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  8. How much would it cost to deliver a 19 inch widescreen LCD monitor from California USA to the Philippines? | flatwidescreenmonitor.co.uk says:
    March 17, 2010 at 6:13 am

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  9. Used Solar Panels says:
    March 17, 2010 at 1:49 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  10. Expensive Health and Beauty Products are Available at Discount Prices | says:
    March 17, 2010 at 2:09 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  11. Facebook Fans + Twitter Followers more likely to recommend brands says:
    March 22, 2010 at 7:25 am

    [...] Twitter dtse-img dtse-post-306and dtse-img dtse-post-306Facebook dtse-img dtse-post-306Influencing d… dtse-img dtse-post-306(proactivereport.com) [...]

  12. Calculating and Conveying the True Cost of Ownership of Projection Displays :Streets Of Dublin Project says:
    April 4, 2010 at 3:06 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media Strategy | Online PR | Proactive … [...]

  13. Guide To Proper Maintenance And Car Repairs | Junk Cars For Sale says:
    April 6, 2010 at 9:13 am

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  14. Lewin Auctions: American Online Auction & Shopping Store For Online Discounted Shopping | Niche Cash Secrets says:
    April 7, 2010 at 6:30 pm

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media Strategy | Online PR | Proactive … [...]

  15. How to Save on Toner Cartridges | Cheap printers says:
    April 8, 2010 at 5:51 am

    [...] Twitter and Facebook Influencing Purchase Decisions | Social Media … [...]

  16. CULTURAL & ENVIRONMENTAL INFLUENCES ON CONSUMER | Pressure Cooker Accessories says:
    April 20, 2010 at 4:40 pm

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  17. Guide To Proper Maintenance And Car Repairs | Salvage Car Sale says:
    April 28, 2010 at 1:10 am

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  18. Guide To Proper Maintenance And Car Repairs | Rebuilder Cars says:
    May 4, 2010 at 11:45 pm

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  19. Scarlet says:
    May 5, 2010 at 10:14 am

    I love Twitter! It drives tons of traffic to my sites and I wouldn’t go without it!

  20. Learn How To Choose Green Cleaners | Liquid Fish Oil says:
    May 5, 2010 at 7:30 pm

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  21. Calculating and Conveying the True Cost of Ownership of Projection Displays | says:
    May 14, 2010 at 6:59 pm

    [...] Twitter &#1072&#1495&#1281 Facebook Influencing P&#965r&#1089&#1211&#1072&#1109&#1077 Decisions | So… [...]

  22. Changes Coming to the Canadian Automotive Market | Best Franchise Advice says:
    May 20, 2010 at 11:05 pm

    [...] Twitter &#1072n&#1281 Facebook Influencing P&#965r&#1089h&#1072&#1109&#1077 Decisions | Social Media… [...]

  23. Cornelius Piearcy says:
    May 28, 2010 at 3:15 am

    I tried to get an feed for the RSS for your article but it is not properly displaying in Google Chrome. Any ideas??

  24. Sally Falkow says:
    May 29, 2010 at 3:38 pm

    I asked my webmaster and he says Chrome does not automatically recognize a feed. Copy and paste the feed URL into your reader.

Leave a Reply