US Women Are Following Brands & Stores
It’s no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them.
- 36% follow a food/beverage brand
- 32% follow a health/beauty brand
- 25% follow a household product brand
- 19% who follow a superstore via social media.
- Consumer reviews on shopping sites 61%
- Blogs 33%
- Posts from friends on Facebook or Twitter 19%
- Posts from Brands 11%
Facebook and Twitter posts from friends were most influential among women in their 20’s, with 26% citing them as being “most influential.”
If you market a product in these categories and you were wondering how all this online chatter affects store sales, take note of this finding – women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.
Image credit: lu_lu on Flickr
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[...] US Women Are Following Brands & Stores (proactivereport.com) [...]
[...] US Women Are Following Brands & Stores Published: June 1, 2010 Source: Social Media Strategy | Online PR | Proactive Report | Sally Falkow It’s no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to… [...]
[...] Comments About the Author: Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences. [...]