Comments on: CMO’s Guide to the Social Landscape http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/ The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends Fri, 27 Aug 2010 00:25:57 +0000 http://wordpress.org/?v=abc hourly 1 By: Carroll B. Merriman http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-12284 Carroll B. Merriman Thu, 03 Jun 2010 20:42:43 +0000 http://www.proactivereport.com/?p=1753#comment-12284 I found your blog very interesting. I will check back often to read your updates. I found your blog very interesting. I will check back often to read your updates.

]]> By: Sally Falkow http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-12149 Sally Falkow Sat, 29 May 2010 22:35:51 +0000 http://www.proactivereport.com/?p=1753#comment-12149 Well thank you for those kind words. I am planning to increase my blog postings to every day at least. I hope that my blog is a resource for PR people searching for info in this field. Well thank you for those kind words. I am planning to increase my blog postings to every day at least. I hope that my blog is a resource for PR people searching for info in this field.

]]> By: Kevin http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-9564 Kevin Fri, 02 Apr 2010 02:50:50 +0000 http://www.proactivereport.com/?p=1753#comment-9564 Nicely put my friend. Keep these good tips flowing. I learned something new today lol. Thank You Nicely put my friend. Keep these good tips flowing. I learned something new today lol. Thank You

]]> By: Barn Landscape | Art 188 http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8846 Barn Landscape | Art 188 Mon, 22 Mar 2010 17:53:27 +0000 http://www.proactivereport.com/?p=1753#comment-8846 [...] CMO’s Guide to the Social Landscape | Social Media Strategy | Online PR | Proactive Report | S... [...] [...] CMO’s Guide to the Social Landscape | Social Media Strategy | Online PR | Proactive Report | S… [...]

]]> By: Capital G hosts Steve Forbes in the Private Wealth Conference in Bermuda « The Internet Millionaire System Blog http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8684 Capital G hosts Steve Forbes in the Private Wealth Conference in Bermuda « The Internet Millionaire System Blog Fri, 19 Mar 2010 17:15:51 +0000 http://www.proactivereport.com/?p=1753#comment-8684 [...] CMO's Guide to the Social Landscape | Social Media Strategy … [...] [...] CMO's Guide to the Social Landscape | Social Media Strategy … [...]

]]> By: Vator Box – Is it time for private company marketplaces? | Insider Forex Secrets Guide http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8678 Vator Box – Is it time for private company marketplaces? | Insider Forex Secrets Guide Fri, 19 Mar 2010 15:39:12 +0000 http://www.proactivereport.com/?p=1753#comment-8678 [...] CMO's Guide t&#959 t&#1211&#1077 Social Landscape | Social Media Strategy … [...] [...] CMO's Guide t&#959 t&#1211&#1077 Social Landscape | Social Media Strategy … [...]

]]> By: links for 2010-03-18 : The ChipCast || by Chip Mahaney http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8647 links for 2010-03-18 : The ChipCast || by Chip Mahaney Fri, 19 Mar 2010 03:04:10 +0000 http://www.proactivereport.com/?p=1753#comment-8647 [...] CMO's Guide to the Social Landscape | (tags: Media&Journalism socialmedia facebook twitter myspace stats metrics) [...] [...] CMO's Guide to the Social Landscape | (tags: Media&Journalism socialmedia facebook twitter myspace stats metrics) [...]

]]> By: Mindy Smith http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8615 Mindy Smith Thu, 18 Mar 2010 19:19:28 +0000 http://www.proactivereport.com/?p=1753#comment-8615 Great post! I am the "social media advocate" at my company, and I sometimes have difficulty explaining the different ways each social site should be used and why - now I can share this lovely chart that explains it all for me! Thanks for making this - everything is explained well and easy to understand. It will be interesting to see how some things change in the SEO department as search engines change how they crawl and index information to reflect the increased use and importance of social media. I also love that you stress that social media should be used for "authentic interactions between the public and the employees of the company." I think this is a hugely powerful statement that many businesses do not understand when using social media - it is a two way communication medium, not a platform to yell advertisements at people. Great post! I am the “social media advocate” at my company, and I sometimes have difficulty explaining the different ways each social site should be used and why – now I can share this lovely chart that explains it all for me! Thanks for making this – everything is explained well and easy to understand.

It will be interesting to see how some things change in the SEO department as search engines change how they crawl and index information to reflect the increased use and importance of social media.

I also love that you stress that social media should be used for “authentic interactions between the public and the employees of the company.” I think this is a hugely powerful statement that many businesses do not understand when using social media – it is a two way communication medium, not a platform to yell advertisements at people.

]]> By: Michelle http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8614 Michelle Thu, 18 Mar 2010 18:33:52 +0000 http://www.proactivereport.com/?p=1753#comment-8614 "Investing heavily" in social media is much different from "linking to revenue". We've found that on average, social media investment for a $1b company comes in at somewhere around $100k. That's quite small compared to the rest of marketing's spend allocation. I do, however, understand and see companies "investing" in social more horizontally; rather than categorizing it as a specific silo (for instance, across their PR, Digital Marketing, Advertising, etc slices). I'm interested to hear your take. “Investing heavily” in social media is much different from “linking to revenue”. We’ve found that on average, social media investment for a $1b company comes in at somewhere around $100k. That’s quite small compared to the rest of marketing’s spend allocation. I do, however, understand and see companies “investing” in social more horizontally; rather than categorizing it as a specific silo (for instance, across their PR, Digital Marketing, Advertising, etc slices). I’m interested to hear your take.

]]> By: 3 Tips Pertaining To Landscaping Your Yard - Pet Care Information http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/comment-page-1/#comment-8605 3 Tips Pertaining To Landscaping Your Yard - Pet Care Information Thu, 18 Mar 2010 15:12:19 +0000 http://www.proactivereport.com/?p=1753#comment-8605 [...] CMO’s Guide to the Social Landscape | Social Media Strategy | Online PR | Proactive Report | S... [...] [...] CMO’s Guide to the Social Landscape | Social Media Strategy | Online PR | Proactive Report | S… [...]

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