Comments on: Engagement – the new ROI? http://www.proactivereport.com/c/smtips/engagement-the-new-roi/ The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends Thu, 01 Dec 2011 22:27:57 +0000 hourly 1 http://wordpress.org/?v= By: Shilpi Agarwal http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-114894 Shilpi Agarwal Wed, 30 Nov 2011 22:51:51 +0000 http://www.proactivereport.com/?p=1693#comment-114894 Great Article. Yes, Engagement is a vital Metric to watch out for. You can have a huge number of fans but if there is only Push and no interaction happening - in other words no Likes, Comments or Shares happening, it means you need to post more interesting content. A good rule of thumb is to post a mix of things - interesting links, questions & posts. Great Article. Yes, Engagement is a vital Metric to watch out for. You can have a huge number of fans but if there is only Push and no interaction happening – in other words no Likes, Comments or Shares happening, it means you need to post more interesting content. A good rule of thumb is to post a mix of things – interesting links, questions & posts.

]]> By: Laura Anderson http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-12193 Laura Anderson Tue, 01 Jun 2010 01:27:22 +0000 http://www.proactivereport.com/?p=1693#comment-12193 Great blog 9/10! Bookmarked :) Great blog 9/10! Bookmarked :)

]]> By: web site marketing http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6654 web site marketing Thu, 18 Feb 2010 17:23:39 +0000 http://www.proactivereport.com/?p=1693#comment-6654 I’m not much of a commenter on things I read on the web but I felt that the presentation of the information on this subject was so well done that it deserves to be recommended to all with an interest in the topic. Professional writing and thorough subject knowledge make this a great read. <a href="http://www.gervaisgroupllc.com/" title="search engine optimization keyword" rel="nofollow">search engine optimization services</a> I’m not much of a commenter on things I read on the web but I felt that the presentation of the information on this subject was so well done that it deserves to be recommended to all with an interest in the topic. Professional writing and thorough subject knowledge make this a great read. search engine optimization services

]]> By: Rusty Cawley http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6244 Rusty Cawley Sun, 07 Feb 2010 18:55:15 +0000 http://www.proactivereport.com/?p=1693#comment-6244 "According to eMarketer, consumers are demanding engagement, not just discounts. And they want conversation, not messages." Sounds like a job for public relations, not marketing. “According to eMarketer, consumers are demanding engagement, not just discounts. And they want conversation, not messages.” Sounds like a job for public relations, not marketing.

]]> By: Rusty Cawley http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6242 Rusty Cawley Sun, 07 Feb 2010 18:42:48 +0000 http://www.proactivereport.com/?p=1693#comment-6242 Absolutely agree that engagement is the engine that generates social capital. But here's my question, Sally: Why do you (and for that matter, Brian Solis) insist on framing social medial engagement as "marketing" rather than what it is: public relations? Absolutely agree that engagement is the engine that generates social capital. But here’s my question, Sally: Why do you (and for that matter, Brian Solis) insist on framing social medial engagement as “marketing” rather than what it is: public relations?

]]> By: Growth Times » The End of the Social Media Rush (Fingers Crossed) http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6108 Growth Times » The End of the Social Media Rush (Fingers Crossed) Thu, 04 Feb 2010 15:55:30 +0000 http://www.proactivereport.com/?p=1693#comment-6108 [...] Engagement – the new ROI? (proactivereport.com) [...] [...] Engagement – the new ROI? (proactivereport.com) [...]

]]> By: Curated Stories Feb. 3, 2010 http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6075 Curated Stories Feb. 3, 2010 Wed, 03 Feb 2010 23:23:20 +0000 http://www.proactivereport.com/?p=1693#comment-6075 [...] Engagement – the new ROI? Published: February 3, 2010 Source: Social Media Strategy | Online PR | Proactive Report | Sally Falkow The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success. According to the Alteri… [...] [...] Engagement – the new ROI? Published: February 3, 2010 Source: Social Media Strategy | Online PR | Proactive Report | Sally Falkow The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success. According to the Alteri… [...]

]]> By: Scott Scanlon http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6071 Scott Scanlon Wed, 03 Feb 2010 22:40:22 +0000 http://www.proactivereport.com/?p=1693#comment-6071 Great article. Engagement means different things to different organizations. Also to the different relationships a person has with the company, person or brand. A local bakery (very unique) has tremendous loyalty on Facebook and Twitter almost as a one way communication. This for the consumer is fine for it's what they are expecting. I hate catch words like engagement but maybe instead of new media marketing it's new media engagement. Great article. Engagement means different things to different organizations. Also to the different relationships a person has with the company, person or brand.

A local bakery (very unique) has tremendous loyalty on Facebook and Twitter almost as a one way communication. This for the consumer is fine for it’s what they are expecting.

I hate catch words like engagement but maybe instead of new media marketing it’s new media engagement.

]]> By: Engagement – the new ROI? | Social Media Strategy | Online PR … | Trendy Blog http://www.proactivereport.com/c/smtips/engagement-the-new-roi/comment-page-1/#comment-6057 Engagement – the new ROI? | Social Media Strategy | Online PR … | Trendy Blog Wed, 03 Feb 2010 16:12:27 +0000 http://www.proactivereport.com/?p=1693#comment-6057 [...] seanpaune wrote an interesting post today onHere’s a quick excerptGive me relevant communications that reflect my history and connections to you, or I’ll go elsewhere. Marketers are definitely looking for ways to connect with consumers. Check out this Google Trends graph for Engagement Strategies … [...] [...] seanpaune wrote an interesting post today onHere’s a quick excerptGive me relevant communications that reflect my history and connections to you, or I’ll go elsewhere. Marketers are definitely looking for ways to connect with consumers. Check out this Google Trends graph for Engagement Strategies … [...]

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