Are you listening yet?
One of the most important actions to take in this brave new media world is listen to the conversation. If you do nothing else, tap into the conversations online about you, your company, your brand and your competitors. The Exxon Twitter incident is just one in a long line of reasons to keep your ear close to ground. Or the air in this case!
How to know what’s being said, by whom and how to join the conversation were top of the list for take-aways at our recent Social Media Bootcamp. One resource is the PRoactive Report about Online Reputation Management - you can request a free copy here. It has case studies and links to a couple of good podcasts
If you want to get the inside scoop from some of the best minds in the industry, be on the next Twebinar on August 19. It’s about listening. To get the most out of this event you’ll need to be on Twitter and follow the speakers.
I am http://www.twitter.com/sallyfalkow
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