Astroturfing
The biggest caveat in engaging in social media and blogs is to be open, honest and authentic. Every major social media flap has been caused by companies or agencies doing something questionable. And there really is no place to hide. Sooner or later someone will figure it out.
Patrick Altoft writes on Blogstorm about some possible astroturfing being done for Nokia. Astroturfing is a derogatory term that implies you are faking grass roots activity. In this case it is blog comments coming from the same IP address with different names pointing to a sales page for a new Nokia product.
The blog American Thinker refers to astroturfing as the new propaganda plague. He talks about how it has been used in the current Presidential campaign.
Put this on your don’ts list.
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