Media needs a new model of audience engagement

Dan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.

He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor.

 1.  Provide excellent content.

2.   Provide new ways for companies to engage with the audience. Offering access to the data and more indepth content about the companies

3.  Make it easy for people to use and share the information

This is definitely not your grandmother’s newspaper. 

Take note, PR folk.  If this is where reporters and newspapers are heading, your media relations strategy will have to look very different too.

Hat tip to Geoff Livingstone for the video