Peter Kim,  posted a list of brands that are using, or being affected by, social media marketing.  He invited others to add to the list in the comments and as of the 18th October it’s grown to 270 brands.  A great resource.

I took a look at what categories these brands fall into and what percentage of the social media marketing pie they represent.  As expected Tech companies lead the way.  Travel, which seems to me to be a natural for social media marketing, is right at the bottom of this list with only 3%.

Tech                           15%

Food and Drink          14%

Apparel                      13%

Media                        10%

Auto                            9%

Finance                        7%

Home Products            5%

Telecom/mobile         3%

Travel                          3%

Then we get into small categories where there are only one or two brands involved. But many of them have excellent social media ideas and projects. Take a look at these  initiatives – perhaps it will inspire you to get started too.