Dell Hell
Suit by NY Attorney General Alleges Company is “Deceiving Customers to Increase Sales”
Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell. The suit accuses the personal computer maker and its financial services affiliate of deceiving customers to increase sales, reports the Wall Street Journal. The lawsuit claims that Dell and Dell Financial Services have engaged in fraud, false advertising and deceptive business practices.
Dell spokesman Bob Pearson said in a written statement that the company’s conduct has been honorable. "Our customers are our top priority at Dell," Pearson said. "We will vigorously defend ourselves in court. We are confident that our practices will be found to be fair and appropriate. While even one dissatisfied customer is too many, the allegations in the AG’s filing are based upon a small fraction of Dell’s consumer transactions in New York."
It will be interesting to see how this one plays out and how much it affects the recovery of Dell’s image.
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Thank you so much for your insight on Dell Hell | Social Media Strategy | Online PR | Proactive Report | Sally Falkow , I totally agree with you. It is nice to see a fresh outlook on this and I look forward to more.
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