E-mail was retailers’ number one online marketing tactic that drove holiday season figures up
A Shop.org/BizRate.com 2004 study found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago.
And while there are many reasons for this increase, the study found that e-mail was the foremost marketing tool used to drive the upswing in online sales.
Retailers who used email marketing well stuck to proven basics
Personalization of the email
Thank You messages
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