Email marketing is not dead yet
E-mail was retailers’ number one online marketing tactic that drove holiday season figures up
A Shop.org/BizRate.com 2004 study found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago.
And while there are many reasons for this increase, the study found that e-mail was the foremost marketing tool used to drive the upswing in online sales.
Retailers who used email marketing well stuck to proven basics
Welcome messages
Viral Messages
Personalization of the email
Surveys
Thank You messages
See Also
- Blog Analysis Reveals Email Marketing Trends
Email marketing articles from around the Internet to bring to the attention of a marketing readership
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