Finding the right keywords takes more than Google and Overture

Keyword research and analysis aren’t as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture, says Shari Thurman.

It makes good sense not to rely on one tool.  When you check your keywords in  Overture, Google, Wordtracker and Teoma, you get a much broader picture.

Another strategy Shari mentions is to use your analytics software to  cross check if your keyword research is working.  Your stats should show you what key terms are showing up and which are referring the most traffic.

Click Tracks is a real wiz for this part of the strategy.

And by analyzing all the keyword data you will get in insight into your visitor behavior.