Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities online
Image: Striatic
Gen X is the generation born between 1965 and 1980 (depending on your source)
Generation Y moms were born between1982 (Millenials) and 1994.
Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their online behaviors and preferences, says a study from The Parenting Group and NewMediaMetrics
Gen Y moms prefer:
- media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent., according to the study.
- creating their own content
- time-shifting behaviors, such as watching TV online.
The top three activities of Gen Y moms:
- reading blogs
- participating in an online community of moms
- creating and sharing their own videos.
Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos.
The top three online activities of Gen X moms are:
- using a photo site
- rating and reviewing products
- shopping
The Parenting Group.suggests that these insights can help marketers targeting the next new generation of moms online.
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