As the adoption of  sharing content in feeds climbs it looks as though we’re finally moving away from the  techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand.

Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom.  Back in 2005 Charlene Li, then a senior analyst at Forrester, said “if you do nothing else with RSS put your press releases in a feed.” Yet a quick tour of the Fortune 100 websites in 2009 reveals that  not many of them are using news feeds.

Be ahead of the pack – if you do not yet have a social media newsroom, or at the very least a news feed on your press releases, make that a priority.  The feed will boos the search visibility of your releases and reach new and niche audiences looking for the subject of your content.  Studies have shown that online press releases found via search have become the #1 source of info for business buyers, prior to purchase.  Tool choice:  PRESSfeed

Now for the pull in part:

You can pull in industry news feeds and display them on your site or newsroom.  This used to be a duanting and technically challenging operation, but there are free tools out there now that allow you to do this easily and quickly.

Here is a map of these tools from Robin Good at MasterNewMedia.com