Optimized Press Releases Part of SEO Basics
Search Engine Strategies is a conference all about search optimization and visibility. It is not a PR conference. So I was surprised to hear the panel on SEO basics talking about press releases.
I caught up with Greg Jarboe after the session and asked him to explain why optimizing press releases, which used to be an advanced SEO technique, is now considered an SEO basic and why this is a big opportunity for PR practitioners.
News, Universal Search and how to optimize a press release is part of the Social Media Bootcamp in February 09
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