How to gets started with a social media content strategy

Brian Solis was recently interviewed on the Marketing Voices podcast.

He gives some specific advice on how to get started and the tools you should be using.

His main idea:  this is not a marketing activity that can be done by observing. In order to be successful in social media you have to participate. 

Here are some of the key points for setting up a web content strategy in social media

1. Set up profiles on the social sites – FaceBook, Myspace, Flickr, LInkedIn etc.
2. Use these profiles to build up an embracive picture of who you are.
3. Listen to the conversations.
4. Create content – video is vital.
5. Share the content – post on social sites and link to other resources.
6. Share your interests and activities with others.
7. Engage and facilitate the conversations.