Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites.  Now there’s a great statistic.  It’s from Bill Tancer’s book “Click: What Millions of People are Doing Online and Why It Matters.”

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, GM of Hitwise.  He noted that  the 18-24 year old age group particularly was searching less for porn. “My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

And if their social and emotional needs are net in the social networks perhaps they don’t need to go there.

Trends he highlights in the book are that people are star-struck and anything celebrity related gets attention. Since Katrina, tropical storms are high on the search list too.

You can read the first chapter here.  It’s called PPC – Porn, Pills and Casinos.