Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs, [...]
It’s not very often Facebook changes it’s rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The ’20% text on the cover’ rule still stands, but what you can say in that text is now much more [...]
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study [...]
An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be, this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status [...]
This post is part of the series of 10 tips to increase earned media You can find links to all the posts in the series in the right-hand column of the blog. At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value – [...]
This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard [...]
In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA – the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly [...]
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy [...]
Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people [...]
Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says [...]
