The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas [...]

Social content has been creeping into search for a while.  Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter’s  promoted tweets just makes this a closer bond. “Smart online marketers have also been using social search for other [...]

The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after.   Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. [...]

We’re heading into the dog days of summer and many parents are thinking about Back-to-School time.  So apparently are retailers with Back-to-School merchandize. Candies’ new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter.  It will only be seen on TV on MTV on Monday – four days after the social-media [...]

Women are responsible for more than $5 trillion dollars of spending every year.  We’re a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. “What if, as women, we could get together [...]

I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search – something PR people really need to learn [...]

B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog.  Sosnow was talking about an analysis they did of 46 large and small management consulting firms. “This [...]

A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and  retailers, says the report.  Only 48% of the high-loyalty consumers identified in 2007 remained [...]

77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research. In 2007 Forreter released their comsumer Social Technographics Scale .   Now they’ve done the same for BtoB buyers. Forrester  polled more than [...]

If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently.  His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years [...]