More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are [...]
An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can’t read visual material, having an image with a blog post, article or [...]
A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don’t PR people lack understanding of the need to build genuine relationships on social media and don’t provide resources that help them with their requests and queries, say the UK journos. The PR [...]
There have been some fundamental shifts in the news media over the last 10 years: In the 20th century, the news media thrived by being the intermediary others needed to reach customers. In the 21st, increasingly there is a new intermediary: Software programmers, content aggregators and device makers control access to the public. For [...]
5 Excuses Companies Give for Not Using Social Media From Marketing Profs – As a chief technology officer I often get asked to put together an organization’s strategic technology plan. When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I [...]
Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the [...]
Niche Social Sites are Shaping Online Communication Are the 18 – 26 year olds over Facebook? It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it [...]
Hotels Find Empowering Social Champions at Each Property Successful Hotel companies that regard their social media campaigns as successful believe that this stems from capitalizing on the fundamentals that have always been important to a hotel’s success: positive interactions between employees and guests, and word of mouth from customers sharing positive experiences with their personal [...]
Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed [...]
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas [...]
