Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most [...]
Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news [...]
The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 – in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed [...]
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill. It’s about building a [...]
Facebook’s recent announcement about their redesign of the news feed is based on the trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more [...]
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study [...]
According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms – the “next big thing.” Blogging – planning content, [...]
Tom Jones’ post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It [...]
Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources [...]
According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. A full 50% claim to be either below [...]
