According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume [...]
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for [...]
In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what [...]
This infographic was produced by Overgram, a very cool tool that allows you to add text to your images. It’s the free version of Over, which is available in the Apple app store for 99c. Adding text to your images easily makes it possible to improve the images you add to your news and social [...]
It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted [...]
Social media has changed the way news is gathered and reported. In this video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news. Just as media companies have had to adapt to this always-on news cycle, so [...]
We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. 1. Real-Time Media Strategy Although the majority of businesses are using social media in one form or another a report from the [...]
Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become [...]
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3 social network. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by [...]
Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. Although [...]
