Digital PR and Social Media are often thought of as the same thing.  Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill.  It’s about building a [...]

Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]

In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office,  makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press [...]

According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms – the “next big thing.” Blogging – planning content, [...]

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media.  While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below [...]

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted [...]

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled “What Do Corporate Directors and Senior Managers Know about Social [...]

Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become [...]

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. There are do’s and don’ts when [...]

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media.  They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns.   It’s a skills gap that is preventing businesses from getting [...]