Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the [...]
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re [...]
While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, “Social Media [...]
A beautiful day in the desert I took a drive out to Palm Springs Tuesday and spoke at the Search Insider Summit at the beautiful Miramonte Resort and Spa in Indian Wells. I was very tempted not to come back till Sunday!!! "The purpose of the Search Insider Summit is to bring the best minds in [...]
