Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’

Take a step back and figure out  the best way to reach your customers, provide valuable content and stay close to them, says Ravit.

Five Social Media Tips:

1.  Have a vision-driven strategy, but a campaign driven implementation.  Have a strategy based on your vision but choose two to three tactic to focus on for your implementation

2. Own your own content as an organization.Aggregate all your content on your website.  Make is easy for people to find all your content in one place.  (A social media newsoom is a great tool for this.)

3. Put a well-defined structure and process in place.  Define the roles and assign accountablity.  Be fast and agile because the speed of customer engagement online demands immediate response.

4.  Be aware of the role of women in social media.  75% of purchasing power is in the hands of women and traditionally women are good at relationships. Think about marketing to women.

5. Resources – find the right balance between external resources and employees to help you craft the strategy and implement it going forward.

Ravit and I are both presenting sessions at the PRSA Western District Conference and we’ll be on a panel together as well! Join us for a few days in the desert at a lovely spa resort.