Sendible – Content Curation Suggestion Feature

content curation for thought leadership

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]

Why Small Businesses Need PR

SMB week 1

  Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about - profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. However, there is another … [Read more...]

Google’s Mobile Update and Online Visibility

Digital PR Chat mobile

    Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]

#DigitalPR Chat on Visual Content with Victoria Lim

Digital PR Chat Lim

  Here is the transcript of the #DigitalPR chat on Friday March 11, 2016.  My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1:  The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]

Digital PR Measurement Lessons from News Analytics

News analytics helps digital PR

  News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch - and why. A recent report about a project conducted by the American Press Institute (API)  reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to … [Read more...]