Content Marketing

Digital Image Tips

  We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook [...]

Social Media and Digital PR Score Big at the SuperBowl

By Cokey Falkow   SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it’s over. There are new ways of speaking to an audience, tapping in to their [...]

PRSA LA State of the State of PR

  On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review.  The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with – Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity [...]

15 Digital Skills You Need in 2015

    The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring [...]

Brand, Image and Logos

Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand.  So it’s important [...]

Why Mobile Content Strategy is Important to PR

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users [...]

Digital PR and the Google Penguin

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.  We’ve been [...]

FTC Social Disclosure Rules

  Last week’s FTC / Deutsch LA settlement was a wake-up call that sent shivers up many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels -what the FTC calls short-form ads. The complaint included reference to the [...]

Social Media Strategy Template

Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456 In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook [...]

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, [...]

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