Digital is Driving PR Industry Growth

digital spend

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media.  72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.  In 2013 … [Read more...]

Visibility is More About Social Than Search

Search Engine Optimization SEO Process

Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]

Working with Influencers #ViralChat Q&A

markets are conversations

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's  topic was working with influencers.  Here are the questions and my expanded answers. Q1:  Why are influencers important to a business wanting to grow a Twitter presence? A1:  Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]

Why the Quality Content Bar is now 10X


Watch the video An excellent explanation of how to research and create the kind of content that Google loves.  Note his comment about how visual content can make the difference.  There are several ways you can increase the quality of your content.  See the Google Quality Checklist. Digital PR is about writing for the web, keyword research, SEO, visual content and data … [Read more...]

Effective Visual Storytelling


  Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first.   You have just 8 seconds to grab your visitor's attention.  The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]