Content Marketing

How Small Businesses Could Leverage the Digital Newsroom Idea

The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer’s have already launched magazine-style website with content that appeals to their core audiences.  Can a small to mid-sized business with fewer resources do this? Every business has a story.  There is always news and information that the media [...]

Why Brands are Adopting the Digital Newsroom Approach

We live in a social media world.  People find their news and information on Facebook, Twitter and Instagram.  So why should a brand bother with creating their own newsroom?  Isn’t it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content [...]

Digital PR Round Up: Digital Newsroom Trend

  This week there were several good posts about the trend for brands to create a digital newsroom: Adidas’ Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a [...]

My PR Thanksgiving List

    Every year at this time we gather with friends and family and take a look at what we’re thankful for in our lives.  It can apply just as much to our careers and work environment. Here’s my PR Thanksgiving list: Technology:  We’ve made great strides in PR with the use of digital technology.  [...]

Lee Odden on Content Marketing and PR

Lee Odden, CEO of TopRank Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix.  Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand [...]

Director of Content Tipped as Top New Marketing Job in 2014

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. [...]

The Digital Marketing Road Map

  A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  82% have had no formal education in digital marketing and have to learn ‘on the job’. [...]

The Digital PR Agency

  Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested.  Even three years ago it was a hard sell.  Now almost  every PR agency claims that they are [...]

Paid, Owned and Earned Media in Digital PR

Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content.  We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Now we have owned media: we publish our content on blogs, [...]

The PR Approach to Link Building and SEO

Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most [...]