Content Marketing

15 Digital Skills You Need in 2015

    The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring [...]

Brand, Image and Logos

Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand.  So it’s important [...]

Why Mobile Content Strategy is Important to PR

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users [...]

Digital PR and the Google Penguin

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.  We’ve been [...]

FTC Social Disclosure Rules

  Last week’s FTC / Deutsch LA settlement was a wake-up call that sent shivers up many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels -what the FTC calls short-form ads. The complaint included reference to the [...]

Social Media Strategy Template

Download the PDF of the Social Media Strategy Template here In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook [...]

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, [...]

6 Elements of a Good Blog Post

Courtesy of: Quick Sprout Tweet

5 Ways to Beat the Facebook News Feed Update

  With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked [...]

How Content Marketing & Digital PR Affect Your Business

Guest post by Cokey Falkow   Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and [...]