3 Reasons to Improve your Visual Literacy

visual literacy

Mouse over the image.  Watch and read all the added content on this image.  What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical  thinking that enhances your intellectual capacity.  Brian Kennedy  TEDx talk. Here … [Read more...]

Strategy & Tech Tools Can Boost Content Success

fly blind coaching

  Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]

9 Image Composition Tips

image tips

As the demand for visual content grows the ability to create excellent original images is a valuable skill.  Google's recent quality update menitoned images and the need for compelling original visuals. Here are  9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art … [Read more...]

Google Confirms Quality Update

pamda 2015

Google has acknowledged and confirmed that the "Phantom Update" many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update - it is related to quality of content. Quality Content … [Read more...]