Content Marketing

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, [...]

6 Elements of a Good Blog Post

Courtesy of: Quick Sprout Tweet

5 Ways to Beat the Facebook News Feed Update

  With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked [...]

How Content Marketing & Digital PR Affect Your Business

Guest post by Cokey Falkow   Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and [...]

LinkedIn Adds Image Sharing on Mobile Devices

The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn’t have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this – now [...]

New SEO Tip: Google’s New SERP Display

  If you’re one of the smart PR pros who has learned how to optimize content for search engines you’ve been writing pithy headlines that are under 65 characters. Well, here’s a head’s up. Google has changed the way they display content on a search results page.  They’re not judging the length of a title [...]

How Small Businesses Could Leverage the Digital Newsroom Idea

The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer’s have already launched magazine-style website with content that appeals to their core audiences.  Can a small to mid-sized business with fewer resources do this? Every business has a story.  There is always news and information that the media [...]

Why Brands are Adopting the Digital Newsroom Approach

We live in a social media world.  People find their news and information on Facebook, Twitter and Instagram.  So why should a brand bother with creating their own newsroom?  Isn’t it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content [...]

Digital PR Round Up: Digital Newsroom Trend

  This week there were several good posts about the trend for brands to create a digital newsroom: Adidas’ Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a [...]

My PR Thanksgiving List

    Every year at this time we gather with friends and family and take a look at what we’re thankful for in our lives.  It can apply just as much to our careers and work environment. Here’s my PR Thanksgiving list: Technology:  We’ve made great strides in PR with the use of digital technology.  [...]