9 Must-Have Online Newsroom Features

online newsroom checklist

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities.  Here is the checklist.  Use it to evaluate your newsroom. A featured story with visuals:  Most company newsroom are still web 1.0.  There's just a list of press release headlines with a link to the full release. The public and the media … [Read more...]

Digital Image Tips

images get more engagement on Facebook

  We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great … [Read more...]

Social Media and Digital PR Score Big at the SuperBowl

McD stock quote

By Cokey Falkow   SuperBowl XLIX was a game changer - and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it's over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engagment with your audience. In the 'old days' … [Read more...]

PRSA LA State of the State of PR

digital storytelling

  On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review.  The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]

15 Digital Skills You Need in 2015

digital skills

    The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring content marketers in the next year.     42% of … [Read more...]