When you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it’s a smart idea to use a free tool. iGoogle is one easy-to-create and [...]
I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written.… What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? [...]
Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was ’circles’ that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my [...]
For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is [...]
Like true beauty, online social conversations cannot just be bolted on from the outside. Facelifts and make-up might fool some of the people some of the time, but it’s the internal beauty that wins every time. And so it is with social media. Go back and read The Cluetrain Manifesto again and get that vital [...]
IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,” which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace. Read more >> Selling and social media: While marketing and customer service [...]
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from [...]
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK [...]
Yesterday Geoff Livingstone pointed a finger at PR people and called the industry’s measurements “suspect.” Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation AVE’s have always been a troublesome metric, and the recent Barlecelona Principles laid them to rest. And we [...]
Back in 2000 a little book was published that predicted the rise of what is now called social media. It’s called The Cluetrain Manifesto. You can read the original version free online. In Chapter Four, Markets are Conversations, Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best [...]
