Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news [...]

Facebook’s recent announcement about their redesign of the news feed is based on the trend for visual content.  The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post.  Posts that include a photo get 120% more [...]

Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention.  And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to [...]

According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms – the “next big thing.” Blogging – planning content, [...]

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media.  While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below [...]

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media.  They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns.   It’s a skills gap that is preventing businesses from getting [...]

Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business?  How do you navigate these [...]

This post is tip  # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it’s a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It’s not such a new idea – think of Soap Operas [...]

This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott’s book on newsjacking covers this topic in  depth.  It’s a technique I’ve used for many years and, done right, it works like a charm. What exactly is newsjacking?  Scott defines “newsjacking” in the book as publishing your [...]

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA – the Society for Digital Agencies -  clearly shows that earned media is king.  So what, or who, are we looking for to increase this earned media?  What exactly [...]