Mastering Social Media

Visual Content Will Rule in 2015

As the year draws to a close we’re all thinking about 2015.  How much of your content plan is visual?  Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.  Adding a photo to your to tweets can boost re-tweets by 35%.  If [...]

How to Drive Traffic with Twitter Cards in Four Easy Steps

  A guest post by Sure Payroll Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more [...]

FTC Social Disclosure Rules

  Last week’s FTC / Deutsch LA settlement was a wake-up call that sent shivers up many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels -what the FTC calls short-form ads. The complaint included reference to the [...]

Social Media Strategy Template

Download the PDF of the Social Media Strategy Template here In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook [...]

The Facebook Dilemma

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.  A community of loyal and engaged fans is considered to be a valuable asset.  But, as more brands jump on the bandwagon and post content, space in the fans’ [...]

LinkedIn Adds Image Sharing on Mobile Devices

The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn’t have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this – now [...]

How Journalists Use Social Media to Report the News

A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news.  Based on online interviews with 1,080 U.S. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key [...]

How To Market Your Business Using LinkedIn

If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million [...]

Men Closing the Social Media Gap

  I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past [...]

How to Write a Press Release in 2013

  Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the [...]