Social Media Mistakes

social media process group

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies - large and small - are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. Social media is like any other … [Read more...]

Visual Content Will Rule in 2015

visual content videos

As the year draws to a close we're all thinking about 2015.  How much of your content plan is visual?  Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.  Adding a photo to your to tweets can boost re-tweets by 35%.  If your team is not yet conversant with the latest visual content … [Read more...]

How to Drive Traffic with Twitter Cards in Four Easy Steps

  A guest post by Sure Payroll Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet … [Read more...]

FTC Social Disclosure Rules

wakeup-twitter FTC

  Last week's FTC / Deutsch LA settlement was a wake-up call that sent shivers up many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels -what the FTC calls short-form ads. The complaint included reference to the Deutch LA email to employees asking … [Read more...]

The Facebook Dilemma

FB algo

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.  A community of loyal and engaged fans is considered to be a valuable asset.  But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]