Mastering Social Media

How To Market Your Business Using LinkedIn

If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million [...]

Men Closing the Social Media Gap

  I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past [...]

How to Write a Press Release in 2013

  Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the [...]

Twitter is Getting Ready to Woo Journalists

Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news [...]

New Facebook Design Taps into Trend for Visual Content

Facebook’s recent announcement about their redesign of the news feed is based on the trend for visual content.  The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post.  Posts that include a photo get 120% more [...]

Create and Optimize Visual Content: a new PR skill

Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention.  And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to [...]

6 Social Media Skills You Need in Marketing and PR

According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms – the “next big thing.” Blogging – planning content, [...]

Social Media Training Gap: 50% of Companies are Ill-Equipped

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media.  While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below [...]

Social Media Coaching Can Bridge Skills Gap

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media.  They discovered that while businesses are investing in social media, managers’ lack of understanding means they are unsure of the returns.   It’s a skills gap that is preventing businesses from getting [...]

Is your Social Media Manager Kicking A.$$?

Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business?  How do you navigate these [...]