Online PR

Online Reputation Management Guide for 2015

  In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some time, says Baskin. [...]

Why Mobile Content Strategy is Important to PR

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users [...]

Visual Content Will Rule in 2015

As the year draws to a close we’re all thinking about 2015.  How much of your content plan is visual?  Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.  Adding a photo to your to tweets can boost re-tweets by 35%.  If [...]

Google and Our World of Search in 2014

By Cokey Falkow In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure… the only constant is change. [...]

Digital PR and the Google Penguin

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.  We’ve been [...]

How Social Media is Affecting the News

  A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.  3,000 of these positions are at 30 big digital-only news outlets.  The report covers five aspects of the relationship between [...]

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, [...]

Google, Trust and SEO

    Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions.  Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are [...]

Google Schools the PR Industry

A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites.  Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content [...]

The Facebook Dilemma

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.  A community of loyal and engaged fans is considered to be a valuable asset.  But, as more brands jump on the bandwagon and post content, space in the fans’ [...]

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