Content Strategy Challenges for Digital Marketers

Digital PR Chat Brandon

The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution Guest:  Brandon Andersen, Chief Strategist Ceralytics.  Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1:  Can you define … [Read more...]

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

peggyscove-example-666x417

  My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]

Best & Most Difficult Digital PR and Marketing Tactics

Ascend2-Effective-Difficult-Digital-Marketing-Tactics-Mar2016

  Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media The tactic that seems to be giving the most trouble is Social … [Read more...]

#DigitalPR Twitter Chat with Katie Paine

Measure-What-Matters_K.D.-Paine

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]

Influencer Marketing is like High School

SANDY-GREASE-BEFORE-AND-AFTER.JPG

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half … [Read more...]