Online PR

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, [...]

Google, Trust and SEO

    Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions.  Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are [...]

Google Schools the PR Industry

A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites.  Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content [...]

The Facebook Dilemma

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.  A community of loyal and engaged fans is considered to be a valuable asset.  But, as more brands jump on the bandwagon and post content, space in the fans’ [...]

Social Intelligence: The Right Sequence for Success

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out  content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of [...]

How Google’s Panda 4.0 Affects PR

 Watch the one-hour webinar with Sally Falkow  and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s  About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. Why is this of interest [...]

How Content Marketing & Digital PR Affect Your Business

Guest post by Cokey Falkow   Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and [...]

New SEO Tip: Google’s New SERP Display

  If you’re one of the smart PR pros who has learned how to optimize content for search engines you’ve been writing pithy headlines that are under 65 characters. Well, here’s a head’s up. Google has changed the way they display content on a search results page.  They’re not judging the length of a title [...]

How Journalists Use Social Media to Report the News

A new report from the Indiana University School of Journalism shows how US jouranlist are using social media to report the news.  Based on online interviews with 1,080 U.S. journalists conducted during the fall of 2013, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key [...]

Twitter’s New Look 2014

Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  [...]

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