15 Digital Skills for PR & Marketing Pros

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Technology is advancing and changing at such a rapid pace it's tough to stay  current.  These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack.   DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]

Communication in Top Eight Digital Skills Needed

digital skills training

  First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled,  40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]

Digital is Driving PR Industry Growth

digital spend

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media.  72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.  In 2013 … [Read more...]

Social Media Usage Skyrockets in Last Decade

Pew 2015

  Back in 2005 when Pew started tracking social media usage just 7% of adults were active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. An analysis of their reports over the … [Read more...]

Search Dominates Top News Sites for September 2015

Yahoo google News

  The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com) Yahoo News - Still holding on to the top spot with 175,000,000 visitor per month Google News - Nipping at their heels with 150,000,000 visitor a month Huffington Post - now a real contender with 11,000,000 visitors a month CNN - … [Read more...]