Online PR

How Small Businesses Could Leverage the Digital Newsroom Idea

The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer’s have already launched magazine-style website with content that appeals to their core audiences.  Can a small to mid-sized business with fewer resources do this? Every business has a story.  There is always news and information that the media [...]

Digital PR Round Up: Digital Newsroom Trend

  This week there were several good posts about the trend for brands to create a digital newsroom: Adidas’ Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a [...]

Online Newsroom Report 2013 – Free Webinar

    The disparity between what the media wants and what companies provide in their online newsroom is a little better this year than last. Only 15% of the PR practitioners polled by SNCR and PRESSfeed said they felt that their newsroom definitely met the needs of the media. That’s a sad state of affairs! [...]

PR Measurement – What to Measure

  Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let’s first define what these terms mean: Output: The actions you take, the product [...]

Proving Value vs ROI in PR

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value Value is subjective.  It will be different from organization to organization and person to person. You need to establish [...]

PR, Big Data and Actionable Insights

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public [...]

My PR Thanksgiving List

    Every year at this time we gather with friends and family and take a look at what we’re thankful for in our lives.  It can apply just as much to our careers and work environment. Here’s my PR Thanksgiving list: Technology:  We’ve made great strides in PR with the use of digital technology.  [...]

Multimedia with Press Releases Gets More Views and Engagement

  Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s [...]

The Digital Marketing Road Map

  A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  82% have had no formal education in digital marketing and have to learn ‘on the job’. [...]

Does PR Also Suffer Digital Distress?

  This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure [...]