Online PR

Trust and Online Reputation Management

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year. Online reviews [...]

Social Media and Digital PR Score Big at the SuperBowl

By Cokey Falkow   SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl to see the commercials while the game is on and then it’s over. There are new ways of speaking to an audience, tapping in to their [...]

PRSA LA State of the State of PR

  On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review.  The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with – Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity [...]

15 Digital Skills You Need in 2015

    The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring [...]

Online Reputation Management Guide for 2015

  In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some time, says Baskin. [...]

Why Mobile Content Strategy is Important to PR

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users [...]

Visual Content Will Rule in 2015

As the year draws to a close we’re all thinking about 2015.  How much of your content plan is visual?  Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.  Adding a photo to your to tweets can boost re-tweets by 35%.  If [...]

Google and Our World of Search in 2014

By Cokey Falkow In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure… the only constant is change. [...]

Digital PR and the Google Penguin

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.  We’ve been [...]

How Social Media is Affecting the News

  A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.  3,000 of these positions are at 30 big digital-only news outlets.  The report covers five aspects of the relationship between [...]

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