Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for [...]

Twitter can be used for many things.  It’s being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives [...]