Digital PR Tip Sheets

Digital Image Tips

  We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook [...]

Digital PR Weekly Round Up

Each week I publish interesting items I found during the week. Tagging Facebook Brand Pages This week Facebook announced a change that allows one brand page to tag another in a post, just as you tag your friends in a post. It’s a way to extend your audience with a tagged ‘shout out’ to another [...]

5 Tips for Instagram

By Cokey Falkow If you are involved in digital PR or marketing Instagram is on your radar. The just-released study from L2 shows that Instagram is now in the top five social sites used by brands. How can you utilize Instagram to maximum effect? Here are few tips:  1. Train your team to create high [...]

Mapping the Brand’s Social Graph

This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders.  (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re [...]

The Digital PR Agency

  Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested.  Even three years ago it was a hard sell.  Now almost  every PR agency claims that they are [...]

What is Digital PR?

Digital PR and Social Media are often thought of as the same thing.  Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill.  It’s about building a [...]

5 Media Relations Strategies that Help Get Your Brand Story Published

Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for [...]

Digital PR Tip Sheet: Twitter for PR

Twitter can be used for many things.  It’s being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives [...]