Research

How Consumers use Social Media During Purchase

Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]

Is Your Team Ready to Ride the Online Video Wave?

Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study [...]

Who is Using Social Media – Demographics Report

Pew has released a report  on the demographics of social media users.  While the largest user  segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report [...]

Digital and Social Reputation Ignored by Many Executives

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions.  In fact, more than one-third of the 300 US  executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume [...]

The Future of Social and Email

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average [...]

4 Biggest PR Challenges

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted [...]

Execs Not Using Social Media at Board Level Strategy

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled “What Do Corporate Directors and Senior Managers Know about Social [...]

Are you missing opportunities for media coverage?

The PRESSfeed 2012 Online Newsroom Survey results highlighted some big discrepancies between what journalists say is important to them when they get a news release and what’s available in company online newsrooms.  There are also gaps between what journalists think is important and what PR people think is important to journalists and bloggers. Download the [...]

Social Media & Digital Marketing Engagement Gap

A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we’re marketing to them on those platforms.  They started out looking for something completely different – the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The [...]

Social Media and Marketing Insights 2011

Booz & Co and Buddy Media’s recent study on the state of social media and marketing offer some interesting insights into what companies are doing now – and where they plan to invest in the future. For instance: Social media is primarily the domain of marketing.  Less than half (48%) of companies have PR leading [...]

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