Research

How Consumers use Social Media During Purchase

Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. A [...]

Is Your Team Ready to Ride the Online Video Wave?

Each year more people are watching video online.  Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study [...]

Who is Using Social Media – Demographics Report

Pew has released a report  on the demographics of social media users.  While the largest user  segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report [...]

Digital and Social Reputation Ignored by Many Executives

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions.  In fact, more than one-third of the 300 US  executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume [...]

The Future of Social and Email

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average [...]

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