Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my [...]
Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence Better [...]
A timely guest post from Andy Havard at Skeleton Productions, a UK based Internet video production company. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video – it’s a great PR tool. Andy has some excellent [...]
While I have been researching the elements needed to make a press release relevant in the digital age I’ve become a big fan of Diigo. I’ll be presenting this research at the PR News Digital Summit in NYC on October 5th. One of the additions to a social media news release that journalists find useful [...]
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — [...]
I lived in South Africa through what was referred to there either as the Terrorist War or the War of Liberation. Whether you agree with these names or prefer to call it a civil war, it was a time when bombs were being placed in restaurants, buses, bars, shopping malls, office buildings, train stations and sports [...]
The latest stats from StatCounter show that StumbleUpon’s recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at 38%. Now, a scant month later, Stumble has edged up to 50% while Facebook gained [...]
One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Google+ product manager Christian Oestlien says, “The business experience Google [...]
Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. “If people aren’t talking about you, there’s a reason. You’re boring,” said Seth. Here is an [...]
Are Likes the New Links? Hypertext links have served as the web’s traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. Likes are explicit endorsements rather than implicit ones. Google and Bing aren’t sitting on the sidelines of this new [...]
