Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The [...]
Social Media Case Studies
There is a way to find keywords and phrases before they become popular and use them in your news content to position yourself as a thought leader. This process can also be used for news releases -Yahoo News watches for trending topics and rising searches. Check out this video from Rand Fishkin of SEO Moz.
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from the 67% for Facebook, but it seems that the [...]
Are you making enough video? The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing. Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. “YouTube, and video in general, allows its users to see [...]
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3 social network. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by [...]
An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview. Take notes.
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let’s just start by saying that they should have just paid the [...]
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They’ve been telling us for at least five years now that they need more than just a page of text. And [...]
The fountain at City Creek Center is a marvel of technology Here’s an interview with the designer, Mark Fuller of WETDesign.
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can [...]