Social Media Case Studies

Proving Value vs ROI in PR

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value Value is subjective.  It will be different from organization to organization and person to person. You need to establish [...]

SMART News – Read a couple of chapters

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The Value of your Facebook Fans

Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan.  The [...]

Predictive Keyword Research

There is a way to find keywords and phrases before they become popular and use them in your news content to position yourself as a thought leader.  This process can also be used for news releases -Yahoo News watches for trending topics and rising searches. Check out this video from Rand Fishkin of SEO Moz.

Pinterest is Nipping at Twitter’s Heels

Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent.  Yes, they are both a long way from  the 67% for Facebook, but it seems that the [...]

YouTube Most Used Social Site for Consumers

Are you making enough video? The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing.  Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. “YouTube, and video in general, allows its users to see [...]

Pinterest PR Tips

Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3 social network.  From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by [...]

Digital and Social Marketing Advice from Sephora SVP

An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview.  Take notes.

Progressive Insurance PR Debacle – Why You Need a Social Audit

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let’s just start by saying that they should have just paid the [...]

Pimp Your Press Release

A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They’ve been telling us for at least five years now that they need more than just a page of text. And [...]

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