5 Image Editor Apps for Visual Content

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    BY MIKE FALKOW Creating interesting, original visual imagery has become an important skill for PR people.  Google is cracking down on duplicate content - and that includes images. There are many ways to make an image uinque - it does not have to be one you took yourself.  You can edit stock photos and make them unique. As technology develops it becomes … [Read more...]

2015 Media Trends and State of Online Newsrooms

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DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]

Mayo Clinic Tops Digital Healthcare Report

A new study shows that only 4 of the US News Top 10 Hospitals have a patient-centric digital presence. The study Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website looked at the top 50 hospitals, as listed on the US News and World Report, and examined their online offerings to see how well they serve the digital patient. The … [Read more...]

Brand Consistency and Trust

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Guest post by Creative Director Mike Falkow   Social media is here to stay. That isn’t even a point of debate anymore. Most businesses are already on social media platforms and have Facebook fan pages, Twitter accounts for customer support, YouTube channels and the list goes on. However, a lot of what you see on these profiles looks like someone just threw … [Read more...]

Proving Value vs ROI in PR

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value Value is subjective.  It will be different from organization to organization and person to person. You need to establish the value equation  for your … [Read more...]