Oh No! Not another social network ! I can just hear the cries in the PR world: ” We already have too many channels to manage, why should we have to start over on a new platform?” When I first heard the rumor of Circles back in December 2010 I was excited because I thought [...]
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. [...]
Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they’re [...]
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer [...]
This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]
ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.” Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many [...]
“We still don’t care about your personal brand” tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won’t care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence [...]
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on [...]
Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew [...]
A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around. “It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social [...]
