Social Media Marketing Tips

Facebook Remarketing for PR

Digital PR Tip: Remarketing Is remarketing a valid PR tactic?  Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have [...]

5 Ways to Beat the Facebook News Feed Update

  With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked [...]

Twitter’s New Look 2014

Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  [...]

Multimedia with Press Releases Gets More Views and Engagement

  Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s [...]

How To Market Your Business Using LinkedIn

If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million [...]

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