Social Media Marketing Tips

Facebook Remarketing for PR

Digital PR Tip: Remarketing Is remarketing a valid PR tactic?  Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have [...]

5 Ways to Beat the Facebook News Feed Update

  With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked [...]

Twitter’s New Look 2014

Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  [...]

Multimedia with Press Releases Gets More Views and Engagement

  Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s [...]

How To Market Your Business Using LinkedIn

If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million [...]

The PR Approach to Link Building and SEO

Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most [...]

New Facebook Cover Rules

It’s not very often Facebook changes it’s rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The ’20% text on the cover’ rule still stands, but what you can say in that text is now much more [...]

Facebook’s New Graph Search – What Does it Mean for Brands?

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product?  Is it going to be a Google competitor?  No, says [...]

The Future of Social and Email

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average [...]

History of Photography – Rise of Mobile and Photo Apps

This infographic was produced by Overgram, a very cool tool that allows you to add text to your images.  It’s the free version of Over, which is available in the Apple app store for 99c. Adding text to your images easily makes it possible to improve the images you add to your news and social [...]