Facebook Remarketing for PR


Digital PR Tip: Remarketing Is remarketing a valid PR tactic?  Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned … [Read more...]

5 Ways to Beat the Facebook News Feed Update

Heyo FB post 1 blog post V2

  With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. I certainly have. "Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they've liked for them to see.  Most people don’t have enough time … [Read more...]

Twitter’s New Look 2014


Twitter recently unveiled a totally new look with a bigger header. Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Here’s what the new header looks like: The recommended dimensions are 1500 x 500 pixels.  That size displays well on most screens, but will have padding around it on … [Read more...]

Multimedia with Press Releases Gets More Views and Engagement

digitalsocial media press release template

  Every so often we hear that press releases are dead.  Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.  However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother's releases - you do have to craft them very … [Read more...]

How To Market Your Business Using LinkedIn

LinkedIn connects you with your target demographic.

If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million LinkedIn users … [Read more...]