An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don’t have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their [...]

When you start monitoring social conversations it takes a while to figure out which words and phrases return the most relevant content. There are many excellent subscription tools available, but until you have narrowed down your search terms and brand terms, it’s a smart idea to use a free tool. iGoogle is one easy-to-create and [...]

Read the full press release about the study

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it.  Each new technological advance adds another layer of complexity.  In 2010 digital news media, like AOL and The [...]

Another finding from the Pew Generations Report that is of particular interest to PR people is that  more people over the age of 34 are  getting their news online.  And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed [...]

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.” Email firms like Constant Contact have certainly seen this trend and are jumping on it hard.  They have added many [...]

We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!” [...]