Social Media Strategy Daily News

Social Media Stategy Daily News

IBM’s sees the need for social media intelligence – they’ve launched new software and created a new consulting practice dedicated to the emerging category of “Smarter Commerce,” which focuses on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.  Read more >> Selling and social media: While marketing and customer service [...]

Social Media Strategy Daily News

A Social Media Policy Can Prevent Damage to Reputation Asian businesses are finding that there is risk in social media – “potential reputational damage” due to the disclosure of confidential business or inappropriate information on social media channels. A  social media policy can help keep employees on track.  It’s about setting the tone for the [...]

Social Media Strategy Daily News

Are Likes the New Links? Hypertext links have served as the web’s traffic signal network.  Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. Likes are explicit endorsements rather than implicit ones. Google and Bing aren’t sitting on the sidelines of this new [...]

Social Media Strategy Daily News

Customize Your Google News Content Based on Search Queries Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>> The Need to [...]

Social Media Strategy Daily News

Social Signals That Are Affecting the Search Ranking of Your Content Search engines are using social content in their ranking algorithms now. This is the #1 trend in SEO in 2011 and the challenges for larger organizations is to have SEO specialists work more closely with other parts of a company or agencies working on [...]

Social Media Strategy Daily News

Take your Social Media Marketing Beyond Twitter and Facebook An excellent post from Rand Fishkin of  SEOMoz about the long tail of social media marketing. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks. Don’t put all [...]

Social Media Strategy Daily News

5 Excuses Companies Give for Not Using Social Media From Marketing Profs – As a chief technology officer I often get asked to put together an organization’s strategic technology plan.  When I inquire about their current social media efforts I usually hear that they have a Facebook page. But when I visit the page, I [...]

Social Media Strategy Daily News

Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the [...]

Social Media Strategy Daily News

Interview with Brian Solis: How Businesses Adapt to Social Media Intelligence is critical. If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The first is to define what value it can put into and get out of the network. The second is [...]

Social Media Strategy Daily News

Niche Social Sites are Shaping Online Communication Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it [...]

Next
Array