Social Media Strategy

CIPR State of PR in 2014

The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level.  65% say they are satisfied that they have the appropriate skills and knowledge [...]

PR Measurement – What to Measure

  Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let’s first define what these terms mean: Output: The actions you take, the product [...]

Social Media Metrics for Small Business

  2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. If you know which [...]

Martha Stewart’s Blogger Blunder

It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn’t quite get social media and blogging. I’d bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha [...]

Does PR Also Suffer Digital Distress?

  This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure [...]

Men Closing the Social Media Gap

  I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past [...]

Analytics: A Vital Digital PR Skill

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too?  As a rule, PR folk are not stats and metrics buffs.  Few [...]

Social Media Relations

In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office,  makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press [...]

Who is Using Social Media – Demographics Report

Pew has released a report  on the demographics of social media users.  While the largest user  segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report [...]

Facebook’s New Graph Search – What Does it Mean for Brands?

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product?  Is it going to be a Google competitor?  No, says [...]