I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.

Great minds [...]

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy.
He spoke about [...]

Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’
Take a step back and figure out  the best way to reach your customers, provide valuable content and stay close to them, says Ravit.
 
Five Social Media Tips:
1.  Have a vision-driven strategy, but [...]

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year.  I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.
 
According to comScore the second most popular site where searches are conducted is YouTube, Music is the [...]