This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms.  For months – right through the holiday season – they were top of the rankings for phrases like “skinny jeans”, “home decor” and “comforter sets”, to name just a few. Google [...]

This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn

The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora [...]

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a  co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on [...]

I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great [...]

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke [...]

Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’ Take a step back and figure out  the best way to reach your customers, provide valuable content and stay close to them, says Ravit.   Five Social Media Tips: 1.  Have [...]

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year.  I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.   According to comScore the second most popular site where searches are conducted is YouTube, Music [...]