http://www.proactivereport.com The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends Fri, 19 Mar 2010 14:10:48 +0000 http://backend.userland.com/rss092 en As with traditional media, it's different strokes for different folks on social media sites.  And knowing your audience's needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter ... http://www.proactivereport.com/c/research/what-are-social-media-users-looking-for/ According to the CMO Club 81% of CMO's plan to link their annual revenue to their social media investment! But other studies show that many CMO's are still confused about how to effectively integrate social media with their marketing and PR programs. We often get asked whether a company should do it ... http://www.proactivereport.com/c/smtips/cmos-guide-to-the-social-landscape/ A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it ... http://www.proactivereport.com/c/research/twitter-and-facebook-influencing-purchase-decisions/ Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than "shooting arrows at a moving target.' Take a step back and figure out  the best way to reach your customers, provide valuable content and stay close to them, says Ravit.   Five Social Media Tips: 1.  ... http://www.proactivereport.com/c/video-interviews/social-media-strategies-ravit-lichtenstein-at-oms10/ The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year.  I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.   According to comScore the second most popular site where searches are ... http://www.proactivereport.com/c/video-interviews/search-video-and-the-future-of-pr-greg-jarboe-at-oms-2010/ Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating ... http://www.proactivereport.com/c/smtips/us-regions-collaborate-for-travel-marketing-online/ I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter.  These 10 Tips are for those getting started. Download the Tip Sheet http://www.proactivereport.com/c/smtips/10-twitter-tips/ It's been a very busy social media week in LA.  On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood  to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for ... http://www.proactivereport.com/c/sm/social-media-wheres-the-beef/ Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power - positively and negatively.  Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now ... http://www.proactivereport.com/c/sm/online-buzz-reputation-and-the-power-of-voice/ The term 'engagement' is popping up all over the place. Using social media channels as a broadcast medium won't get the result you're after.   Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration ... http://www.proactivereport.com/c/smtips/engagement-the-new-roi/