Recent Proactive Reports
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was:
What is your top priority for hiring?
Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new ...
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was:
What is your top priority for hiring?
Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new ...
PR Trends 2010: Video
There is no doubt that we've become a visual lot. If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google. People search YouTube to find videos about the ...
PR Trend 2010: Companies will realize social media can’t be outsourced to PR
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old ...
PR Trend 2010: The Death of Print
This chart from the Bureau of Labor is quite an eye opener. Newspaper employment figures are at the lowest ebb in 50 years.
We’ve been hearing about layoffs in newsroom, but it’s more than just the journalists. This trend hits everyone working for a newspaper. And to see it in graphic form like this really makes an impact. The numbers ...
PR Trends 2010: Branded Content
Branded content will become an important part of PR in 2010
Branded content is essentially a fusion of advertising and entertainment, says Wikipedia. Marketers upped the dollars spent on branded content in 2009 – double what was spent in 2008. Branded content snagged 32% of overall marketing, advertising and communications budgets. And the ...
PR Trends 2010: Real Time Search Speeds up the News
Early in December Google announced that they will be including real-time news and updates in their web search pages. And soon after Yahoo followed suit.
How does this affect the news cycle and PR? As you can see in this short video news items and Twitter/Facebook status updates are right at the top of the page ...
PR Trends in 2010: The Future of PR
Social Media is no longer a fad, or something to try out. It will become an integral part of PR programs in 2010. And PR people have to master social media and use it strategically to be effective.
Nothing backs up predictions like cold, hard facts.
Joseph Thornly posted this graph from Google Trends that shows searches for ...
5 Social Media Tools for PR Professionals
Social Media Tools For 2010
View more presentations from Sally Falkow.
If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective
Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels ...
How to Measure Social Media -Southwest Airlines
A case study about their 72 hour fare sale
The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity.
This sale ...