pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
Latest Post
Digital PR Tip Sheet: Twitter for PR
Twitter can be used for many things. It’s being referred to as more of a news platform than a social network. Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out who to follow and what content to create depending on why you are using Twitter.
Using Twitter for PR still gives you several possible goals:
- Brand awareness
- Dialog with influencers
- Thought leadership
- Reputation Management
- Crisis
- Event Awareness
- Media Relations
Online PR
Branded Content – a Controversial PR Direction
August 28th, 2010 | Read | Discuss
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media.
Public relations is flexing its media muscles like never before and strong-arming its way into [...]
Research
Social Media is Affecting Our Communication Patterns Online
August 25th, 2010 | Read | Discuss
A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around.
“It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the [...]
Social Media Case Studies
Listening to the Online Conversation
July 21st, 2010 | Read | Discuss
For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media.
The Internet changed that.
We’re in the [...]
Social Media Marketing Tips
Social Media is Affecting Our Communication Patterns Online
August 25th, 2010 | Read | Discuss
A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! it came out completely the other way around.
“It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the [...]
Social Media Strategy
Branded Content – a Controversial PR Direction
August 28th, 2010 | Read | Discuss
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media.
Public relations is flexing its media muscles like never before and strong-arming its way into [...]
Video Interviews
Branded Content and the Future of Social Media
July 8th, 2010 | Read | Discuss
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing.
Great minds [...]
