Flying blind digital

3 Pillars of Success in Digital Marketing

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind. And without a strategy […]

Online PR

liquid strategy

Liquid Content Strategy – An old Idea gets new life

  In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around.  We did our research, crafted a message and went to work. The marketers were in charge. But […]

Laptop mit Film

How to Make Online Videos Work for You

By Cokey Falkow With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say […]

Content Marketing

fly blind coaching

Strategy & Tech Tools Can Boost Content Success

  Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that […]

image tips

9 Image Composition Tips

As the demand for visual content grows the ability to create excellent original images is a valuable skill.  Google’s recent quality update menitoned images and the need for compelling original visuals. Here are  9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art Tweet

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PR Tech Tools

pamda 2015

Google Confirms Quality Update

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it […]

digital video social

Social Networks Embrace the Demand for Video

  We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it […]