fly blind coaching

Strategy & Tech Tools Can Boost Content Success

  Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that […]

Online PR

digital video social

Social Networks Embrace the Demand for Video

  We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it […]

twitter-bird-NEWS

How to Use Twitter in Media Relations

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that. […]

Content Marketing

image tips

9 Image Composition Tips

As the demand for visual content grows the ability to create excellent original images is a valuable skill.  Google’s recent quality update menitoned images and the need for compelling original visuals. Here are  9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art Tweet

pamda 2015

Google Confirms Quality Update

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it […]

More Posts from this Category

PR Tech Tools

digital video 2

The Rise and Rise of Online Video

  By Cokey Falkow The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video […]

photo editor icon

5 Image Editor Apps for Visual Content

    BY MIKE FALKOW Creating interesting, original visual imagery has become an important skill for PR people.  Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself.  You can edit stock photos […]