PR and marketing execs can learn how to implement a content strategyThere was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans.Learning … [Read more...]
Archives for May 2006
Podcasting Workshop
Excellent training for any exec who wants ot podcastEric Schwartzman of iPressroom and the On the Record...Online podcast invited me to attend his podcasting workshop this week.From 10 am - 5 pm he took us through it all - from the basics of blogs and RSS feeds to the ins and outs of podcasting.This is good training for any exec who wants to get their … [Read more...]
News Content Syndication A Good Media Relations Strategy
Journalists’ want news online – and they are using RSS feedsThe TEK Group‘s survey of journalists’ views on online newsroom, and their preferences for accessing news, offers some clear guidelines for companies that want to improve their media relations 83% think is it important or very important to have an online newsroom 70% will visit an … [Read more...]
Broadband makes video news releases an online PR option
Tagging video files can bring search engine visibilityVideo News releases have long been a staple of PR. Online news engines and aggregators have lured many readers to the Internet.Now the rapid adoption of broadband and the 'always-on' digital lifestyle is making onlime video viable."The broadband Internet is becoming an important, if not exclusive, … [Read more...]
Trends Affecting Internet Marketing Strategy
Face of the Web Report shows use patterns, not adoption, is the trend to watchThe latest findings from The Face of the Web—based on interviews in 12 key global markets with more than 6,500 adults, including 3,462 active Internet users—reflect adoption possibilities of the Internet that few other technologies have shown in the past. Ipsos Insights. While … [Read more...]