Like true beauty, online social conversations cannot just be bolted on from the outside. Facelifts and make-up might fool some of the people some of the time, but it's the internal beauty that wins every time. And so it is with social media. Go back and read The Cluetrain Manifesto again and get that vital clue: markets are conversations. The people who are active in … [Read more...]
Archives for April 2011
Smart PR People are Using SmartTags
Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they're proving to be really useful in social media … [Read more...]
Do You Have a New Media Relations Strategy?
Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. The Internet has created more than one new way to reach your and engage your audience, said … [Read more...]
Public Engagement Takes More Than One Media Platform
There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations. The Internet has created more than one new way to reach your and … [Read more...]