Every PR practitioner has had it drummed into them that we should be telling our brand's story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Writers know that. Movie makers know that. … [Read more...]
Archives for April 2015
Storytelling vs Story Making: Interview with David Berkowitz
REGISTER HERE Don't miss tomorrow's Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here's a sneak peek - I'll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter … [Read more...]
Why SEO is a Vital PR Skill
After 10 years the majority of companies and organizations still aren't offering the media the content they need and want. "SEO is the most underused skill and strategy in the PR industry." Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE Google checklist (1) … [Read more...]
Why SEO is Vital for PR Content
FREE WEBINAR APRIL 22, 2015 10 AM PDT 1 PM EDT REGISTER NOW The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it - and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing … [Read more...]
9 Must-Have Online Newsroom Features
2020 Update: these 9 features are still best practices for an online newsroom. If you do not yet have a digital asset hub that houses your images and videos, this is vital. Make it a priority in 2021. The 2015 State of Online Media Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate … [Read more...]