10 Digital PR Tips for Earned Media

PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age.

  1. Find brand ambassadors and partner with them
  2. Use multimedia content to tell stories and start inspirational conversations
  3. Become a master at newsjacking – insert your story into trending conversations and news items
  4. Evoke emotions  to build a stronger connection with your audience Рvideo works well for this
  5. Partner with like-minded people or groups to forward the message
  6. Tap a community that supports you and use them to spread the word to their friends and followers
  7. Use offline events and meetings to create compelling online content
  8. Take chances – be innovative and interesting in your approach and your content
  9. Listen first Рdo your research.  Tap into relevant conversations and find the topics people are passionate about
  10. Include other people’s content. Share your brand ambassador’s content.¬† Re-tweet industry thought leaders

I will cover each point in depth in the next 10 days.

Read all the posts

Finding Brand Ambassadors

Using Multimedia to Tell Stories

Newsjacking

Content Partnerships

Connect to a like-minded community

Use offline events to create news content

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