Analytics Can Improve Your Content Strategy

Interview with Heather Dougherty of Hitwise

If you’ve been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.

Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence from your log files, try something like HitWise.

I chatted with Heather Dougherty, Director of Research for the US for HitWise last week about her upcoming panel at Search Engine Strategies in San Jose in August.

ses san jose 08

You can hear the interview here.  (Be patient while it downloads)

She made some great points about using analytics to track your online reputation, find out how people talk about your company and your products, what language they use when they search and where they go before and after they visit your site.

SES San Jose is just around the corner now.  I’ll be there from August 18 – 20. I love meeting my readers at conferences, so stop by my session on storyteller marketing on Monday the 18th after lunch.

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