Edelman and WalMart Still Getting It Wrong.



Traditional PR rules don’t work in PR 2.0

It gets worse – Edelman has revealed it is behind two more ‘flogs,’ or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily.

 "Doesn’t anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart’s Paid Critics blog?" asks Sean Carton, a blogger, author of eight books about technology and the Internet, and chief strategy officer for Baltimore interactive consultancy idfive.

"This was a brilliant idea, in its way, but it was evil and they got caught. It was old media thinking in the new media world, and you can’t get away with that [stuff] anymore."

I couldn’t agree more.  See the previous post.

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Posted by Sally Falkow On 20 October 2006 No Comments



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