How Do People Find Your Content?



OutBrain recently released an update to their  Content Discovery and Engagement Report.

The original study was done in Q1 and the update is for Q2.

Top 20 Traffic Sources to Content Pages

1 Google
2 Yahoo
3 AOL/Huffington Post
4 Facebook
5 MSN*
6 Drudge Report
7 CNN
8 Outbrain
9 StumbleUpon
10 Twitter
11 FoxNews.com
12 reddit
13 MediaTakeOut
14 Fark
15 Slate
16 Comcast
17 NewsNow.co.uk
18 Wikipedia
19 Digg
20 Real Clear Politics
*Includes Bing Live.com

Key changes
AOL moved up from #5 to #3
Facebook moved from #11 to #4 – that’s quite a jump from April to August.
StumbleUpon entered the list at #9.  Hello StumbleUpon!  I mentioned the power of SU in a recent post and I urge you to include it in your content and news planning.

The original study found that social media was referring 7% of traffic to content, and the update now shows it has doubled to 14%!

And take a look at the comparison of referrals in verticals from Facebook and Twitter:

Vertical Facebook Twitter
News 88% 12%
Home & Lifestyle 87% 13%
Entertainment 83% 17%
Sports 81% 19%
Recreation 87% 13%
Health 88% 12%
Technology 76% 24%
Business & Finance 85% 15%
Electronics 82% 18%
Autos 91% 9%

Facebook wins hands-down in every vertical.

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Posted by Sally Falkow On 23 September 2011 No Comments



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