Internet Branding: The 2006 Corporate Challenge

“Cheap” is losing its power as now “free” is in.

This is a very good article by Naseem Javed.  I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party.  It certainly is time for a reality check.

The article covers a recent study in which some 10,000 websites of the top businesses around the world were analyzed, stating “the results were alarming.”

I think part of the problem is that many companies still do not utilize public relations basics to online branding.  Instead they apply advertising models.

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