Internet Branding: The 2006 Corporate Challenge
“Cheap” is losing its power as now “free” is in.
This is a very good article by Naseem Javed. I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check.
The article covers a recent study in which some 10,000 websites of the top businesses around the world were analyzed, stating “the results were alarming.”
I think part of the problem is that many companies still do not utilize public relations basics to online branding. Instead they apply advertising models.