35 to 54’s Index Above Average as Podcast Audience
When you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic. Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.
Consumption of podcasts increases with both income and education. Individuals in households making at least $100,000 annually were 28 percent more likely than average to download podcasts, while college graduates were 25 percent more likely.