Marketers must master RSS
As RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications – Marketing Profs (this is premium paid content)
This two part series from Marketing Profs on why we need to learn about RSS and use it as an integral part of our internet marketing strategy spells out how RSs is fast becoming a media channel we can’t ignore.
The Internet has changed marketing from push to pull. It’s a way different approach when you have someone online who is interested and looking for your product.
Customized content and in depth relationships can be facilitated by good use of RSS.